ChatGPT Wants to Be Your Shopping Assistant Now

If you thought ChatGPT was just a clever digital pen pal, brace yourself: it’s now eyeing your shopping cart. In a move that’s less “Clippy with jokes” and more “Alexa with a credit card,” OpenAI has quietly begun transforming ChatGPT into a bona fide shopping assistant. With the integration of Shopify’s product data and whispers of native checkout flows, OpenAI is elbowing its way into a high-stakes race against Amazon’s Rufus, Microsoft’s Copilot, and Perplexity. The goal? To keep you chatting, clicking, and—most importantly—buying, all without ever leaving the AI’s cozy embrace. This isn’t just about smarter answers; it’s about closing the commercial loop and redefining the very architecture of online shopping. Let’s dive into how this shift is turning the web into one big, AI-powered shopping mall, and why you might never need to open a separate tab again.